Amplify @ ADE — Unpredictable industry, predictable results. Gen IV Simulate, Wednesday 21 October, Amsterdam

Program

9:30-12:00
Fosbury & Sons
Prinsengracht 769
Amsterdam

Amplify's Breakfast for Festival Leaders 

An exclusive breakfast with 25 festival leaders, Amplify’s partners and founders.

What we’re seeing now
Reinout de Roos - Amplify
Real Amplify cases, results and lessons from festivals using the platform

What’s next
Sebastien Westerduin - Amplify
Where festival technology, data, AI and prediction are heading next.

Meet Amplify users
Talk directly with festival teams already using Amplify. What works? What have they learned? What would they do differently?

Around the table
What do you wish you could predict today?

Register interest

12:30-13:15
ADE PRO Felix Meritis
Keizersgracht 324
Amsterdam

Fan-centering and superfan revenue models

Sebastien Westerduin - Amplify
Do you know who your real superfans are? *

* access it with ADE Pro Pass

14:00-14:45
Global Promoter Hub
Amsterdam

Becoming fans' first choice in an agentic world

Molly Stevens - Amplify
When technology can choose for the fan, what makes the fan choose you? *

* access it with ADE Pro Pass

Throughout ADE

Meet Amplify - private 1:1 sessions

A 30-minute private conversation with one of the following leaders:

●  Sebastien Westerduin - strategy / AI
●  Molly Stevens - product / fan experience 
●  Reinout de Roos - data / intelligence
●  Dick Leijen - festivals / partnerships / commercial

Register interest

15:00-17:00
Boom Chicago
Rozengracht 117
Amsterdam

Amplify Insider 2026 - Simulate

Historical + live data → intelligence → action

Amplify’s keynote night at the Boom Chicago theatre: five speakers, festival professionals, drinks, and networking.

Register interest
Amplify — winner of the Event Technology Awards, Webby Awards People's Voice 2026, bronze at The Drum Awards Marketing EMEA, 4.7 average App Store rating. Download on the App Store