Boomtown Sends its Visitors Home with Their Own Unique Video

In World-First, Boomtown Festival Sends its Visitors Home with Their Own Unique Festival Films — 77.000 in Total.

Boomtown, Amplify, and Monks unveil ‘Boomtown Unboxed’, a first-of-its-kind AI system that turns live festival moments into cinematic, hyper-personalised video stories — signalling a new era in event storytelling.

Boomtown Festival, Amplify, and Monks are launching Boomtown Unboxed today — a world-first experience transforming festival memories into personal video souvenirs for every attendee. Think Spotify Wrapped, but unleashed from the digital realm into the physical world, where storytelling is built from real visitor behaviour and lived moments.

The initiative captures on-site data from actual experiences and fuses it with AI-enriched storytelling and modular content technology, redefining post-event engagement at scale. The result: more than 77,000 unique, cinematic video recaps delivered to festivalgoers within hours of the event closing — setting a new benchmark for how brands can turn real-world moments into lasting digital connections that drive retention, loyalty, conversion, and cultural impact.

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At the heart of Boomtown Unboxed is an AI-ready data infrastructure and a scalable, modular system. Amplify works with Boomtown Festival and Monks to create a seamless and unprecedented way for fans to savour the best festival moments after Boomtown Festival ends, engaging digital experience anchored by the festival’s much-loved app. Through intuitive community management, Boomtown captures high-quality data that powers each attendee’s personalised recap of Boomtown Festival’s Chapter Four: The Power of Now.

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As the architects of the system, Monks and Amplify combine creative and strategic expertise with cutting-edge data technologies and AI tools to generate everything from scripts to voiceovers and visuals. In the future, this content engine can be used to create multi-touchpoint continuous personalised content flows year-round.

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Boomtown Unboxed is a breakthrough for the festival and events industries, showcasing how AI can elevate brand storytelling and deliver tailored, on-brand content to individual audience members at scale — all while reducing production time and costs. More than a one-off innovation, it signals a new era where festivals can forge deeper, longer-lasting connections with their authenticity-craving communities, building loyalty and brand affinity in ways that extend far beyond the festival gates."

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Joppe Soons, Project Creative Director, said:
“Boomtown Unboxed is where brand storytelling is heading: hyper-personalised, shaped by lived experiences and brought to life in real time. By turning one of the most data-rich festivals into unique visitor narratives within hours, we enable Boomtown to turn mass attendance into individually curated relationships.

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Sebastien Westerduin, CEO of Amplify, said:
“Boomtown has always led in creativity and immersive experience, and now, they’re driving technological innovation too. From day one, they’ve pushed boundaries with us, showing what’s possible when creative vision meets AI-ready infrastructure, data, and a hugely diverse, engaged community. We’re thrilled by what’s unfolding  and even more excited about what’s next.”

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Chris Rutherford, Co-founder of  Boomtown, said: Boomtown has always been full of magic - music, art, characters, and those little moments you stumble across that stay with you forever. This year, for the first time ever, you can take that magic home in your own personal film, made just for you. Unboxed is a true world-first, dreamt up and delivered by an incredibly talented and dedicated team. It’s your adventure, your memories, your Boomtown story and just like bringing home a holiday keepsake, it’s captured so you can relive it again and again.