Discover EventOS at Amplify Day at ADE, 21 October 2026. Meet industry leaders who run live events at scale. Join an exclusive breakfast, 1:1 sessions, and the Insider Keynote.
An exclusive breakfast with 25 festival leaders, Amplify’s partners and founders.
Fosbury & Sons, Prinsengracht 769. The room for the morning.
Reinout de RoosCo-founder of AmplifyFestivals generate more data than ever, but most lack the system to use it. Real examples: ticket sales, spend-per-head, forecasting, sponsorship.
Sebastien WesterduinCo-founder of AmplifyData and AI already shape how festivals are planned and run. Prediction is the shift, and what it looks like in practice.
01Meet Amplify users: talk directly with festival teams already using the platform. What works, what they have learned, what they would do differently
02Around the table: what do you wish you could predict today?
Ten minutes on foot from Felix Meritis to the breakfast at Fosbury & Sons.
Two ADE Pro sessions
Both sessions sit inside the official ADE Pro programme, so they need an ADE Pro Pass to attend.
12:30–13:15Felix MeritisMolly StevensFan-centering and superfan revenue models
14:00–14:45Global Promoter HubSebastien WesterduinBecoming fans’ first choice in an agentic world
Private 1:1s, throughout ADE
Throughout ADE
A 30-minute private conversation with one of the four people who build Event OS. Choose who you want to meet:
01Sebastien Westerduin: strategy / AI
02Molly Stevens: product / fan experience
03Reinout de Roos: data / intelligence
04Dick Leijen: festivals and venues / partnerships / commercial
Amplify Insider 2026: Simulate
15:00–17:00Boom ChicagoRozengracht 117, Amsterdam
Historical + live data, turned into intelligence, turned into action. Amplify’s keynote at the Boom Chicago theatre: five speakers, live industry professionals, drinks, and networking.
Gen IV is the fourth edition of the Insider Keynote. Once a year, the brightest minds in live events, one theme. This year’s theme is Simulate: modelling the event before it runs, and what becomes possible when you can.
Places are limited and the breakfast seats 25. Tell us which parts of the day you would like to join.
